It is overwhelming to explain something as complicated as the future of the supply chain. Along with its density, the information is rather technical as well. Due to the technical nature of the information, it is difficult to hold the viewer’s attention.
The supply chain also doesn’t happen in a linear manner. The whole process happens in a cycle. However, this doesn’t mean that it can’t be in a linear story format. There is always a way to bring in a narrative storyline.
So, Olam’s video needs to be immersive yet easy to understand. This holds people’s attention and get the information through to them.
This is why story animation works for Olam. It breaks downs the technical aspects of the explanation, tells it through an easy to understand narrative and condenses it to a short two-minute video.