Explainer videos are an increasingly used marketing tool to promote the brand or company. In fact, up to 87% of marketers use online video for their campaigns.
Why do they do that? Let us find out some of its benefits.
1. Consumer attention is shifting to videos now.
Let’s take a look at YouTube, the world’s second largest Search Engine after Google.
Every day, there are at least a million YouTube users generating billions of view count. YouTube reports that their mobile video consumption rises by 100% every year. Your consumers are already moving to videos, shouldn’t you follow as well to get their attention?
2. Explainer videos provide greater clarity.
A picture speaks a thousand words.
90% of the information that is transmitted to the brain is visual. Visuals are processed 60,000 times faster in the brain than text.
Visual images enhance our learning as it is easier to comprehend and we retain the information longer. Thus, it is easier to convey your message through video and most importantly, people remember it.
3. Stories improve direct sales.
People are emotional creatures.
They make decisions emotionally, not logically.
That is why storytelling is such a powerful tool. It involves moving images, voices, and tonality, which creates an emotional connection between your brand and your consumers.
It is more likely that the consumers will buy into you as videos make it easier for the consumers to digest the information and make you appear more convincing and trustworthy.
4. Relatively low cost.
Contrary to common belief, the cost of video marketing is relatively low.
The content of the videos can be repurposed into many different channels. The same video content can be used on video web host, social media channels, and even email newsletter!
Moreover, top social media channels, e.g. Facebook, now favour video content. It is easier to reach to your customers who are now spending 9 hours on average on these social media platforms.
Social media platform is also a great tool for viral marketing. Let’s take Facebook as an example. Facebook has 1.7 billion active users, and Facebook makes it easy to share videos. When your video captures people’s attention, your product or brand can reach to at least 100 million potential consumers easily.
5. Videos boost SEO.
Videos attract more traffic and it is easier to help your page appear in front of the search engine.
Pages with video are 53 times more likely to appear on Google front page. Google search engine favours quality content over keywords.
In fact, it works so well that we have managed to rank ourselves at the top in Google search results for “Explainer Video Singapore”! We are also ranked on the first page for other keywords related to “Animation”. That’s the powerful impact that videos can have for your SEO!
Since high-quality video content can enhance your SEO result, how do you create it?
Research has shown that the attention span on a web page is about 8 seconds. You do realise that YouTube allows the audience to click on “Skip Ads” after 5 seconds right? So the first 5 seconds is the most critical for your audience to decide whether to stay on watching your video.
Of course, the video itself must not be too long. The recommended time range is between 1 to 2 minutes, just enough for you to narrate a captivating story with the necessary business details.
If you are looking for a company that does explainer videos and animation to help you tell your story, we would love to help you. We provide free consultation and quotations. Drop us an email at [email protected]!