Animation, Branding and Corporate Videos
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Testimonial Video Services
Tips on making a testemonial video
1. Make it sound natural
A testimonial video should sound as natural as possible. This is how testimonial videos provoke trust between you and your customer, losing that would defeat the purpose if having one. If the person that you are filming sounds too scripted, it takes away the personal feel of the video, which could backfire and make the viewer decide to not follow through.
2. Send the questions in advance
Yes, the answers have to be natural, however, it does help if whoever you are filming has time to prepare their answer. They don't have to write it down and read it out word by word, but at least they have a rough idea of what they re going to cover, minimizing stutters and pauses.
3. Pain Points
When a pain point is stated, its another chance for a viewer to relate to the video. Researching the types of clients that you are targeting and mentioning pain points that they most likely have is not a bad idea either.
Testimonial videos don't require a lot of editing. All you will really need to do is remove pauses, breaks or stutters other than that, leaving the video with minimal editing helps with the overall natural feel.
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