Video Marketing Benefits for SMEs In Singapore

There is an increasing number of companies in Singapore using video marketing to promote their brand.

What is Video Marketing? It is essentially marketing your video. The most common approach is running a digital marketing campaign that aims at driving traffic to your video. This includes Google and Facebook Ads that links to landing sites that plays a video, or boosting your Facebook video posts, or having YouTube pre-roll Ads, you get the idea.

We are starting to see more SMEs and marketing agencies approach us to do videos to include in their marketing campaigns. This is probably due to the large benefits of video marketing. Let us go through some of the video marketing benefits.

Types of Videos for Video Marketing Campaigns

The first question to ask when doing a video marketing campaign is “What kind of video should I have?”

Explainer videos are a popular choice these days. They are used by companies worldwide on mediums such as Facebook, Google, YouTube, Instagram to promote their products. Explainer videos do a great job in explaining what the product or service is about within 2 minutes. Animated explainer videos are great for explaining newer unique concepts, or breaking down complex ideas into simple animated illustrations. They also give your company a friendlier brand image if the animation uses cute cartoon characters. They are also more frequently used for B2C businesses.

You can also find out why more businesses in Singapore are using Explainer Videos here.

The other tried and tested type of video is live action filming video. This kind of video is better suited for lifestyle videos, services and products that are more experiential in nature, and brands looking for a more professional corporate look. They are also more frequently used for B2B businesses.

Now that you’ve hopefully decided on which type of video suits you more, let’s explore the benefits of video marketing.

types of video

Video Marketing Boost Conversion Rates

This is one of the main reasons why businesses use videos, because they boost conversion rate. Videos grab attention better than any other marketing tool. Fun Fact: Did you know that your brain processes visuals 60,000x faster than text? That means your audience will understand your message better and faster.  At the end of the video, you will have a call to action. This call to action prompts them to contact you for inquiries, or go to your website to find out more. Once on your website, they can find out more about your services, increasing your overall chances of converting them.

Videos create an emotional bond with your audience. This emotional bond leads to an increase in conversion rate by as much as 20 percent. In a nutshell, it is safe to say that these videos help in converting your visitors into customers.

If you are running an existing marketing campaign that uses landing pages, you should consider having a video in it. You are channeling a lot of traffic to your landing page. It is useful to have a video to help ensure that your users are engaged and interested. This makes it easier to convert them.  After all it is about optimizing your marketing dollars.

Let us explore further.

Video Marketing Increases User Engagement

When people play your video, it already shows a high amount of interest in the product or service you are advertising. Therefore, if you see your video post getting a lot of views, you should boost it. You will realize that exponentially more people will view your video and this leads to higher clicks, engagement and overall traffic. User engagement can be best observed when one starts to engage in your video by liking, commenting, or sharing the video. Videos has one of the highest engagement level as a marketing tool.

Video Marketing Improves Brand Identity

Your brand is an intangible thing. It is what others intrinsically feel when they hear about your brand. That is why it is important that your videos create an emotional bond with your audience. By marketing your video to a greater audience, it improves your brand identity at a faster rate. In the long run, having a stronger brand is what makes you stand out from your competitors. Therefore, it is wise to increase your efforts in improving your brand name. Marketing your video on platforms such as Facebook can help in generating a buzz amongst the audience and will help in improving your brand identity. This ultimately leads to better ROI.

video brand identity

Video Marketing Is Getting Popular

Video marketing is rising in popularity and rightly so, as they bring a lot of benefits to the table. We have gone through some of their major benefits such as their impact on branding, conversions, and others. If you have more questions on video marketing, feel free to drop us an email at [email protected].

We would be happy to give you a free consultation!

We are a Singapore Animation Company specializing in Animation Videos and Video Marketing Campaigns to help you maximize your marketing ROI.

Author Ho Chang Jun

Fortunate enough to do the things I love. I run www.gram.com.sg, a corporate video production and animation production agency, and a presentation platform, www.flide.it.

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