It is a new term for a specific type of animation, and it is the combination of graphic design and animation.
Motion graphics is normally used to present complex or lengthy information in a simplified way using animated icons, graphics, and text.
The motion graphics video will walk the viewer through a series of simple shapes, objects, and texts. They break down complicated subjects and make it easy to understand. The colorful graphic designs also make it highly engaging for the users.
Here’s a quick example!
It is not an easy task to explain and convey information involving data, numbers, processes, and statistics. Grabbing the audience’s attention by presenting information chock full of data and numbers is difficult. By using motion graphics, we turn complicated and boring information into simplified and beautified information. If you have lots of tables, diagrams, and charts, we simplify and animate those as well.
Internet commercials also often use it to convert customers, especially on Facebook ads. They are simple, engaging, and attention-grabbing.
This video is made using motion graphics – Secure Your Life Animation Explainer Video
Secur Solutions Group is a technology company with solutions in smart, card issuance, identity security, and digital engagement. They wanted to explain the dangers we face when so much of our lives are on the internet. It is easy to have our identity stolen, our information sold, hackers can even find a way to access our bank account. Therefore, Secur Solutions Group introduced a need for their services – which is to protect and organise your assets.
Due to the complexity of the video, there is a lot of information and examples to take in. A storyline would not fit in this situation as there are too many examples needed. The examples also require context and further explanations. Thus, motion graphics is the best animation style to better explain Secur Solution.